Catapult Creative Productions

September 2013 - Sydney Country Music Festival

Held for the first time in 2011, the Sydney Country Music was initially held at the Castle Hill Showgrounds. In 2013, Hills Shire Council decided to move the event to the stunning Bella Vista Farm, which also enabled Catapult to showcase the venue. 

Catapult were engaged to design, produce and market this event. We took the event in 2013 to a new level, with an excellent line-up of crowd favourite and up and coming performers. In addition, a range of family friendly activities were held throughout the day.

To engage with local talent, a Songwriters Competition was designed to uncover new talent. This enabling the finalist an opportunity to play in front of the SCMF audience and to offer attendees a second stage of local artists. The winner of the competition went on to play to the audience on the main stage prior to Troy Cassar-Daly's performance.

Troy Cassar-Daly, McAlister Kemp, Chelsea Basham, Adam Eckersley Band, The Wolverines and Ruby Boots provided entertainment on the main stage from midday, with a spectacular fireworks finale.

 

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Catapult worked closely with the Hills Shire Council to market the event and were pleased to achieve a crowd of over 3,500, with the newly designed format and location. Through a well executed strategic plan, the Sydney Country Music Festival now has a following of over 6,000 and a brand that people within the local area and beyond recognise.

Patron's are eagerly awaiting the release of 2014's dates.