Catapult Creative Productions

April 2013 - MTV Ironman 3 Launch

MTV Networks engaged Catapult to design and produce a VIP launch event for the premier of Iron Man 3. The brief was to design an event that was engaging and different to a usual launch event! Our concept was to re-create Tony Stark's mansion and invite guests to be part of Stark Industries!

We scoured Sydney for an appropriate private mansion and through the use of branding and lighting effects, turned one of Sydney's local residences into Tony's pad for the night.

Over 150 guests were whisked by several hummers from MTV's head office to the secret private residences, treated to live entertainment, stunning cocktails and canapés and danced the night away!IRONMAN31 97